The process and purpose of Search Engine Optimization (SEO) is to enhance the amount traffic to a web page via search engines. The technique makes use of algorithmic and organic search results. If you are taking up a SEO package Brisbane which provides you also looks into your social media profiles, you would definitely find something missing in the package. Here we will be talking about a few important points that every package misses- video SEO. But worry not, we can help you with that. Here are a few tips that you might want to follow for the purpose:
● Objective: It is the first thing that you need to decide, whether you wish to increase the views of your video or to enhance the search referrals for it. The later would definitely help in increasing the ranking of your video. If you can clarify this video, it will help in clarifying where you can upload your video. If you wish to go viral among ardent internet users then you may want to upload and share it over popular video websites like YouTube. These sites get assured traffic which increases the chances of your video being seen much more than others.
● Ranking: in case, you are earnest about highlighting your site for enhancing site traffic with your video then you will have to submit your video to your site. Submitting the same to other sites will be a complete hara-kiri. Whenever a user looks for something, they obviously pick up a well-known site from search results, even though they will see the video the chances of your coming on top are quite low. Load up the video to your own site which will also help in website promotion. You will also need to prepare a document known as site-map that would let the search engine know about the video, titles, descriptions, and thumbnail images of the video.
● There are a few other things that you need to take care of like the URL and title. The title of the video needs to be based over the targeted keywords. URL optimization is another thing which would be best for your video. You can always do that by including the video title in it. URL is nothing but the right address of video file over the site. It is a direct path that search engine needs to follow this path to locate and reach the file.