Technology has come so far, right now we are living in the ‘Digital Age’. Businesses are making their mark on society by utilising digital media. An online presence is a crucial component to maintain a sustainable business.
When it comes to creating a digital presence, many factors can impact a business’s image, including website, marketing strategy, and services, the marketing of your services can have the highest impact on your bottom line.
Business owners want to continually grow their business whilst receiving profit. To do so, many business owners are turning towards marketing agencies, as they provide a cost-effective solution to branding, messaging, and presence. Choosing a good Marketing Agency in Australia is no easy task however. Many businesses are putting their faith and earnings into the wrong agency.
With a number of agencies within the market, this isn’t hard to do. Many agencies promise to deliver fine quality services at an affordable price. The majority of these companies never live up to this expectation nor provide the results they promised. For those companies already contracting an agency, you might need to take a second look and make sure you’re with the right agency.
Ask yourself these questions:
Do you receive a weekly report?
Reports are an essential component when assessing your return on investment. You want to know if the agency you hired are delivering the results they promised. At the very least, you should receive a monthly analytics report indicating positive growth. A reliable Social Media Marketing Agency will provide you with a comprehensive report weekly or monthly.
Has your website changed?
With technology continually changing, and new trends coming out monthly in the design world, your website should be constantly changing. A stagnant website is as bad as a stagnant company; it affects your brand, your image, and most importantly: your bottom line. Double check that your agency has made changes to your website in the last 3 months, if the answers no, it may be time to re-evaluate your business relationship. Effective Website Development requires artistic ability, design knowledge, and consistent changes.
Is your marketing agency doing all they can?
When it comes to marketing, there are a lot of elements involved, some more important than others. Among these elements is Google Adwords Management, ensure your agency is providing you with a monthly report on spend that encompasses the actual amount spent, rather than a predefined amount. If your marketing agency isn’t providing the results you want, it’s time to check their methods and suggestions. A credible agency will provide new ideas, creative content, and endless methods.
If you answered no to all the above questions, you may be with the wrong agency. Question whether your ROI has increased or decreased.
Media Booth could be the agency for you! Some of our services include: Social Media Marketing, Website Development, Google AdWords Management, throughout Brisbane, Sydney, and the Gold Coast. Contact us directly on 1300 012 346 or email marketing@mediabooth.com.au
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